Building growth systems for Consumer OSGlobal MarketsCreator PlatformsAI-native ProductsAI-native Products
From interaction model to pricing architecture — clarity at every layer of scale.
Global scale
Flagship products at global-scale companies. Compounded over fourteen years
Selected work
What the work proves
Products, teams, and systems shaped across fourteen years.
Shenzhen ↔ SF
16 hrs apart · always shipped
Leading
AI-native
Product · Workflow
Defined
8+
Design languages
Built
Design systems
Launched
01
3 international products
OmniChannel · Growth · Creative
Global Leadership
9 direct reports · 3 hubs
Products don't grow through features alone.
They grow through systems that make value easier to reach.
Right now · AfterShip
Current leadership scope
I lead three design capabilities that connect product experience, growth, and market storytelling. Together, they help teams reduce complexity, shorten time-to-value, and communicate product value more clearly.
OmniChannel
Designing cross-channel commerce systems. Feed, Affiliate, Integrations and future AI workflows.
Growth
Owning activation, onboarding and monetization surfaces. Reducing time-to-value across products.
Creative
Turning product capability into narratives. Brand systems, GTM assets and product storytelling.
AfterShip · OmniChannel
AI operations and creator commerce
Exploring how AI-assisted operations and creator commerce can expand AfterShip's OmniChannel platform.
AfterShip · Growth
Activation systems
Activation flows for Tracking and Returns — designed to shorten time-to-first-value and reduce early drop-off.
Tracking Onboarding Wireframe
From sign-up to first tracked shipment, reduced to the essential path.
AfterShip · Brand & Web
How buyers meet the platform
Motion campaigns create attention. Web surfaces turn that attention into product understanding.
AI commerce campaign
Co-produced brand film positioning AI-powered post-purchase — global launch across social and paid.
Integration launch
A co-branded Shopify video series built to explain merchant value and drive reach.
Platform anthem
A brand campaign turning product capabilities into a clearer platform narrative.
Homepage uplift
Reframed the enterprise buyer journey around clearer value and higher-intent conversion.
Pricing redesign
Shipped to 100% after a 33-day A/B test — Contact Sales CTR +58% sig, Choose Plan clicks +76% sig.
Design career
One craft. Four contexts
AI-native product
Tencent Yuanbao AI
Built onboarding, agents and AI writing experiences.
Growth systems
AfterShip
Connecting Product, GTM and Creative around business.
Fatherhood made me more patient with ambiguity and more attentive to curiosity
two qualities that shape how I lead.
TikTok AR
Effect House
AR creator tools for desktop, mobile, and web — powering TikTok and Douyin.
TikTok AR
Design language
Brand expression, color, and type — the visual foundation shared across Effect House desktop, mobile, and web surfaces.
TikTok AR
Design system
Elevation, components, icons, and applied surfaces — the implementation layer built for high-density creator tool interfaces.
Tencent · Yuanbao
AI agent experience, end to end
A 0→1 design system, plus onboarding, task orchestration, writing, and interaction patterns for a fast-moving AI product.
Design system foundation
Built the first product-wide visual foundation — icons, color, and typography.
Production scale
200+ custom icons across actions, symbols, objects, and brand moments.
Icon kit
Adaption rules, naming conventions, and semantic categories — a structured foundation for all icon usage across the product.
Desktop onboarding
Multi-step onboarding that moves users from zero context to their first meaningful AI interaction.
Mobile onboarding
A compact first-run flow optimized for mobile context switching.
Mobile task agent
A mobile task interface that surfaces contextual shortcuts based on conversation state.
Desktop task agent
Multi-turn task orchestration with structured output, citations, and action flows.
Writing experience
An AI-native writing surface with inline suggestions, tone control, and structured rewrite modes.
Text selection toolbar
Contextual AI actions — explain, translate, rewrite — available from text selection.
CapCut · Design language
CapCut new design language
A unified visual system across mobile, desktop, and web — redesigning the creation experience for CapCut's global scale.
Douyin · AR
Douyin AR creator platform
Desktop, mobile, and web AR authoring tools — plus creator ecosystem and discovery systems shipped at Douyin's scale.
vivo · Mobile OS
Design at OS scale
Visual direction, icon systems, and app patterns for FuntouchOS and OriginOS.