Approach
Selected operating systems, AI-native workflows, and scalable product rituals.
AI-native workflows
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AI-native workflows
How product decisions, prototypes, and systems evolve in AI-native environments.
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Product design workflow
A systemized, AI-native, async-first workflow that turns product discovery into scalable experience systems — not just shipped screens.
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Creative design workflow
A decision-driven creative workflow that scales narrative, brand, and craft — without slowing teams down.
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UX optimization playbook
A systemized workflow for clarity, efficiency, and continuous UX quality uplift — focused on experience improvement, not just feature delivery.
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AI-native workflow: full derivation
The complete reasoning chain behind replacing Figma + v0 + Cursor with a Claude-only design pipeline. Not an SOP — the argument that justifies one.
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AI-native workflow: operational playbook
The step-by-step execution guide — prompt structures, phase gates, and the complete kickoff-to-ship checklist. Companion to the derivation record.
Team systems
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Design review SOP
Cross-functional alignment and high-quality decision-making across Product, Growth, PMM, and Design — before execution begins.
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Async critique systems
Decisions before polish. How design reviews work when people read instead of meet.
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Cross-timezone workflows
Handoffs replace meetings. An async-first playbook for teams running between Shenzhen and San Francisco.
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Onboarding systems
First two weeks shape five years. The compounding effect of a deliberate onboarding surface.
Narrative systems
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Narrative systems
Story is a system too — the architecture behind deck templates, GTM arcs, and reusable case-study structures.
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PMM collaboration models
Story aligned to product. How design and product marketing reinforce each other across launch arcs.
Operating models
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OmniChannel Hub
The unified operating layer for multi-channel commerce — product data, listings, inventory, orders, and fulfillment across every channel.
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Growth Hub
Three interconnected engines — onboarding, home page, and commercial strategy — that move merchants from first install to long-term expansion.
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Creative Hub
AfterShip's brand and narrative engine — translating strategy and product complexity into clear, consistent experiences across every touchpoint.
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Design playbook
How I think about design leadership, team collaboration, and cross-functional partnerships — a personal operating model.
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Design operating cadence
The weekly and quarterly rhythm a design organisation needs to ship coherence at scale.
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Decision-making systems
Choose the smallest reversible decision. A practice for moving fast without compounding regret.
Automation layers
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Automation layers
Operating infrastructure that compounds — Notion, routing, async documentation, templates, design ops, and pipelines.